The Value of Water Coalition officially changed its name to the Value of Water Campaign. The change, made with the support and approval of coalition partners, demonstrates that the initiative is spearheaded and supported by a variety of leading water sector organizations including the Water Environment Federation (WEF; Alexandria, Va.). The new name also clarifies the relationship between the campaign and the U.S. Water Alliance (Washington, D.C.), which provides project and fiscal management support.
On Sept. 15, the campaign hosted the second annual “Imagine a Day Without Water.” Nearly 500 organizations from across the country participated to raise awareness about the importance of water and the need to invest in water and wastewater systems. Participants contacted elected officials and stakeholders about the importance of water, held press events and treatment facility tours, wrote editorials, issued proclamations and resolutions, hosted art contests, and created videos to educate about water.
The campaign encourages continuing efforts
- to educate the public on the role water plays in the economy, environment, and communities;
- to contact elected officials to request prioritization of water infrastructure investment; and
- to join the campaign.
WEF has acted on this encouragement and is working with the American Water Works Association (AWWA; Denver) to develop a set of supplementary materials highlighting the value of water, water infrastructure, and regional water and wastewater issues. The materials will begin with a series of infographics on U.S. and Canada water information. The supplementary materials will tie into the Value of Water Campaign infrastructure messaging, but will target the specific needs of WEF and AWWA members, Member Associations, sections, and utilities. Developed in two phases, the first set of materials is expected to be released in early 2017.