During the WEFTEC 2016 Opening General Session, attendees saw the premiere of the My Water Legacy video. The Water Environment Federation (WEF; Alexandria, Va.) produced the video to show the importance of water and the role those in the water sector assume to protect this vital resource. It introduced the #MyWaterLegacy social media campaign that asks those in the sector to celebrate the profession by sharing their stories, photos, and accomplishments online.
The video received a 2017 platinum AVA Digital Award. The international competition, administered and judged by the Association of Marketing and Communication Professionals (Dallas), recognizes excellence by creative professionals responsible for planning, conceptualizing, and producing digital communication campaigns.