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Meet the Clean Water Professionals of Kentucky & Tennessee

November 13, 2019

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In October, the Water Environment Association of Kentucky & Tennessee became the Clean Water Professionals of Kentucky & Tennessee. The move underscores how the terminology the water sector uses influences public perception, affecting recruitment rates, customer approval, legislative priorities, and more. Photo courtesy of Clean Water Professionals of Kentucky & Tennessee.

Water Environment Association of Kentucky & Tennessee changes its name, encourages others to do the same Words are powerful. When the Water Environment Federation (WEF; Alexandria, Va.) promoted a subtle shift in terminology from wastewater treatment plant to water resource recovery facility in 2013, for example, the organization formally recognized a long-underway change in focus […]

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