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Phoenix suburb encourages residents to “Be G.R.O.S.S.”

June 28, 2019

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The Be G.R.O.S.S. campaign introduces a colorful cast of characters that capture the attention of both children and adults. WRM hopes the campaign will drive down maintenance costs associated with headworks clogs from improper waste disposal. Photo courtesy of WRM.

A new public education campaign is relying on social media, community outreach and kid-friendly messaging to motivate residents of a Phoenix suburb to rethink their waste disposal habits. Developed by the Water Resource Management (WRM) department in Surprise, Ariz., the campaign invites residents to “Be G.R.O.S.S” — that is, Guardians Regarding Our Sewer System. It […]

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