WEF Highlights

The Value of Water Coalition officially changed its name to the Value of Water Campaign. The change, made with the support and approval of coalition partners, demonstrates that the initiative is spearheaded and supported by a variety of leading water sector organizations including the Water Environment Federation (WEF; Alexandria, Va.). The new name also clarifies […]

The sociological concept of “legitimacy” means that individuals and groups recognize and accept the appropriateness of an authority to lead. This concept becomes even more important to the water sector as communities implement seemingly more complex and controversial projects, particularly those seeking to implement potable reuse. Legitimacy starts with creating an authentic conversation with the communities […]

Padre Dam Municipal Water District (PDMWD; Santee, Calif.) hopes to build public support for its East County Advanced Water Purification Program with a 2-minute video featuring a message for all ages. The potable reuse program has the potential to meet up to 30% of local drinking water demand from approximately 100,000 customers, according to a […]

For its fifth consecutive year, the Water Environment Federation (WEF; Alexandria, Va.) screened submissions for the StormTV project as part of the Stormwater Congress at WEFTEC® 2016. Bringing the total number of videos received by the program since 2012 to 395, all 29 of the new videos were shown to WEFTEC attendees. Instead of the […]

The Dublin (Calif.) San Ramon Services District’s public education messaging has gone mobile. To spread its messages about items not to be flushed down toilets and the value of water, the district has equipped their vehicles with educational signs. The district’s “What Not To Flush” program asks customers to never flush wipes, diapers, or feminine […]

The San Antonio Water System (SAWS) helped spread the message about the causes of pipe clogs by taking to Twitter during the city’s annual Fiesta San Antonio, held each year in April. Using #WipesClogsPipes, SAWS awarded sparkling toilet medals with the slogan “wipes clog pipes,” to daily winners of Twitter “pot” quizzes. — Jeff Gunderson, […]

Through its Museum on Main Street (MoMS) program, the Smithsonian Institution Traveling Exhibition Service (SITES; Washington, D.C.) is launching two travelling exhibitions to engage the public in learning about the significance of water. The Water/Ways and H2O Today exhibitions are part of the Smithsonian’s “Think Water” initiative, which brings together exhibitions, educational resources, and public […]

United Utilities (Warrington, England) produced a music video called “Can’t Flush This.” The parody of M.C. Hammer’s 1990 hit “Can’t Touch This,” communicates the negative consequences of flushing items not intended to go down the toilet. In the video, “MC Plumber” and his two assistants rap in a bathroom and breakdance outside while conveying the […]