WATER’S WORTH IT™ Campaign Takes Off

Click to see www.waters-worth-it.org.

A growing number of utilities, Water Environment Federation (WEF; Alexandria, Va.) Member Associations, and other water organizations are using the WATER’S WORTH IT™ public messaging campaign with their constituencies.

“Feedback since the March 22 campaign launch has been overwhelmingly positive,” said Lori Harrison, WEF director of public information.  “We’re hearing from both large and small organizations how WATER’S WORTH IT is making a big difference in their outreach efforts.”

Some Member Associations have incorporated WATER’S WORTH IT into their websites and annual conferences, Harrison said. Other creative uses of the messaging include truck decals and postal stamps. Since the campaign is designed to complement existing public information materials and stand on its own, “the sky’s really the limit” on how it can be used, she said.

The campaign website, WatersWorthIt.org, is a one-stop-shop for free, customizable materials such as fact sheets and brochures, as well as preprinted merchandise such as buttons, stickers, and T-shirts. WEF regularly updates the WATER’S WORTH IT website with new materials.

New opportunities

Last month, WEF had the opportunity to deliver the WATER’S WORTH IT™ message to the hundreds of thousands of race fans attending the Indianapolis 500, the world’s largest single-day spectator sporting event. The 30-second public service announcement (PSA) was shown on a large screen at the entrance of the Indianapolis Motor Speedway.

This video also can be viewed at www.WatersWorthIt.org.

In addition, five new fact sheets — highlighting the campaign’s core focus areas of respect, effort, passion, health, and future — have been added to the General Public section of the WATER’S WORTH IT website.

To encourage utilities and Member Associations to visit www.WatersWorthIt.org and take advantage of the available campaign materials, WEF is holding a WATER’S WORTH IT video contest. Anyone who is part of a WEF Member Association, including Students and Young Professionals chapters, or water or wastewater treatment utility is invited to enter the contest. Upload a 1- to 2-minute video to YouTube showing how you are using the WATER’S WORTH IT campaign in your community, then fill out the brief contest-entry form.

Judges will be looking for an engaging video that incorporates the WATER’S WORTH IT message. Videos will be scored on creativity and originality. The top videos showing how WATER’S WORTH IT is being used in local communities will be showcased at WEFTEC® in New Orleans. Click here for more information and easy entry details. Entry deadline is July 1.

For more information, contact watersworthitvideocontest@wef.org.

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